About Us

We've created a world-class solutionfor personalized benefits.rnBenefitbay began developing our ICHRA platform in 2012. We solved deployment hurdles before others were getting started. Our management pairs years of combined experience in health benefits with a best-in-class team of engineers. The result - a simple, streamlined suite of tools that will manage every aspect of ICHRA from plan modeling and compliance to deployment and enrollment. Our compliance standards have been rigorously tested by one of the leading consulting firms in the country, enabling brokers and their clients to rest assured their ICHRA plans live up to both regulatory standards and employee expectations. In 2013, Benefitbay was ahead of its time, and ahead of legislation. When ICHRA passed in 2019, our partners urged us to relaunch and properly service this new opportunity. Why? Because our technology solves for each of the common problems with ICHRA administration:rnFULCRUM: Solves modeling and compliance.rnARC: Advanced Reimbursement Checking solves premium funding.rnSUBSIDY ADVANTAGE: Ensures available government dollars are working for small business owners and their employees.

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News

HHS Issues Updated Model Notices of Privacy Practices and Announces Part 2 Enforcement Program

HHS has updated its model Notice of Privacy Practices (NPP) materials to help covered entities and business associates comply with the Part 2 related NPP requirements that became enforceable on February 16, 2026.

02/26/2026

What Federal Mandates Apply to Our Company's Group Health Plan Other Than ERISA, COBRA, and HIPAA?

Many federal laws create mandates that may apply to your group health plan.

12/18/2025

IRS Guidance on Trump Accounts Addresses Cafeteria Plans and Employer Contributions, Announces Regulations on the Way

The IRS has announced that it intends to issue proposed regulations regarding Trump Accounts (TAs)

12/11/2025

Who Must Receive SPDs for ERISA Health and Welfare Plans?

QUESTION: We are reviewing the SPD procedures for our ERISA health and welfare plans and need some guidance. Who must receive SPDs for these plans?

12/02/2025

What Employees Are Counted for Purposes of COBRA’s Small Employer Exception?

QUESTION: We understand there is a small employer exception to COBRA for employers with fewer than 20 employees. What employees should we count for purposes of this exception?

12/02/2025